Nestl Purina to All-Stars: Play ball - South Florida Business Journal:

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Giant images of a dog and cat, with the taglin e “play ball,” appear on the 96-foot by 160-foot wrap that stretchese across the north face of the tower at 1Checkerboard Square, near Ninth Streef and Chouteau Avenue in downtown St. Louis. Five vertical panels of the mesh material, which allows offic e occupants to see throughthe signage, covers the top eighyt floors of the 15-story tower’s north The signage is expected to be reusable. The pet productf company’s internal agency, CheckMark, came up with the creativre designand copy. International outdoor marketinvgfirm , based in the United did the production. The project was undet 30 days from startto finish.
The building’s high visibility from downtowmn and BuschStadium “makesx a great canvas for this kind of company spokesman Keith Schopp told the Business Journakl in a statement. “… St. Louis is a basebal l town and Purina's been here for well over a so this is a way to demonstratew our support of the game and let fans and visitora know what Purina is doingto Nestlé Purina PetCare, a global manufacturer of pet products, is part of Swiss-basedr , the world's largest food company. St. Louiz sign companies, meanwhile, are creatinvg banners toutingthe All-Star game.