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Barber was named head of "healthymagination," a GE programm focused on improving health care for more people atreduced cost, by GE chairman and CEO Jeffreg Immelt. Barber, 48, is a 27-year veteran of GE and sincse 2005 has served as chief technology officerf forGE Healthcare. He joined GE in 1982 and has held a varietty of roles of increasing responsibilithy withinGE Healthcare. In 2001, Barber was generap manager forComponents Engineering, and from 2002 to 2005 he was the genera manager for Global Components Operations for GE which has significant operations in Milwaukee, Wauwatosa and Barber was a 1994 winner of The Business Journal's Fortty Under 40 award, which recognizes youngg Milwaukee-area executives making a difference in theier professions and community.
"Over the last four years, Mike has led all aspectw of product development for advanced healthcare technologies," Immelt "Mike knows how our technologyg can help patients, he knowe what doctors, clinics and hospitals need to improvee care and cut costs and he knows how to lead With his deep experience in engineering and technology and his stronf operations and process-driven expertise, Mike is the right leader to lead healthymagination and to grow our healthu care partnerships globally." that can be offered in ruralp and underserved regions of the world, wherse quality health care can be difficultf to obtain.
It is also designed to reduce the company'sz own health care costs for employees and expand profitability for the GEHealthcared business. Locally, GE Healthcare, which produces medicalk imaging equipment and medical information technology products fromits Milwaukee-areaa operations, will spend $3 billion by 2015 to developp at least 100 new products designe d to lower costs, improve access and improve quality of care by 15
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