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Internet traffic tracking firm says Microsofg sites increased daily penetrationamong U.S. searcherss from 13.8 percent during the week of May 26to 15.5 percen during the week of June 2, the week of Bing’sw public launch. Microsoft’s share of searchj result pages inthe U.S. – what comScore calls a proxy for overall search intensity rosefrom 9.1 percent to 11.1 percentg during the same period.
“These initial data suggesrt that Microsoft Bing has generatedearly interest, resulting in a spiked in search engagement and an immediatd term improvement to Microsoft’s position in the searchu market, comScore senior vice president Mike Hurt said in a “So far it appeares that the lifts in searcher penetration and engagemen have held relatively steady throughout the five day While Reston-based comScore (NASDAQ: says it remains to be seen if Microsoft’ss search gains will continue to grow becausew of Bing, it also says the new searc engine “is off to a good Microsoft trails , the number one ranked searcjh engine, by a wide margin.
Google accounte d for more than 64 percent ofall U.S. searchess in April, three times second-ranked Yahoo and eightr times Microsoft’s share, according to comScore.
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