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percent decline in revenue per available room this year compare dto last, according to Atlanta-based , a nationall management consulting firm specializing in the lodging industry. This decline is greater than the 17.5 percent drop in RevPAR forecast for theoverall U.S. hotelo industry in PKF’s recentlh released June 2009 HotelHorizon report. “In 2009, San Antonio hotels are projected to achieve an occupanc y levelof 56.7 percent, down from the 65.2 percenyt mark achieved in 2008,” says Randyu McCaslin in the Houstoj office of PKF Consulting. “Given the increases in the competitive nature of the local market, average daily room ratese are expected to fall from $110.
19 in 2008 to $98.74 in 2009, a decline of 10.4 percent.” The declinew in the average occupancy rate for San Antonio hotel is due to the combination of a 5.5 percent fall off in the demane for lodging accommodations, exacerbated by an 8.7 percenf increase in the supply of new hotelp rooms, the PKF report states. Unfortunately for loca l area hoteliers, revenue per available room is not expected to achieved sustained growth until the third quarterof 2010, the report Until then, market conditions are favorabler for travelers, but troublesome for owners and The June 2009 Hotel Horizons forecast report for San Antonio is available at www.hotelhorizons.com.
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