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The sponsorship involvement by the MillerBrewing Co./Coors Brewiny Co. joint venture also includes a donationof $75,00o0 for scholarships to the National Puerto Ricam Day Parade and Diversity Foundation Scholarship Funds. The fundes enable students to complete their high schoopleducation and/or continue their studies at an institutioh of higher learning. More than 500 studentss from 25 states have benefited from the programj since its inceptionin 1997. which claims Coors Light is the best-selling beer in Puerto Rico and New York said the annual Puerto Ricabn Day parade in Manhattan attractds threemillion spectators.
In a week-long festival includese a parade thatattracts 700,000, making it the largestt Hispanic event in the city. Financiall terms of the Coora Light sponsorship werenot disclosed.
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