Genesee Beer to make comeback - South Florida Business Journal:

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The renewed effort will include mergingh the sales and marketing teams from Labatt USAand Genesee, once a recognized beer in Western New York. The company said it has begubn $6 million in upgrades and will investfanother $4 million in 2010. “Positive changesd are brewing,” said Rich Lozyniak, the new CEO of Nortgh American Breweries. “We’re reviewing every aspect of our businesxs to strengthenthe brewery’s position.” NAB said it will upgrades brewery equipment, make necessary repairs and add boiler controlw and steam economizers that reduce energy consumption.
The changes are expected to briny annual operating savings of morethan $1 In addition to Genesee, the brewery producex Seagram’s Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Originap Honey Brown Lager. The Rochester company distributeeseveral imports, including Imperial from Costa Rica, Steinlaget from New Zealand, Toohey’s New from Australia and Thwaited from the U.K.