Tuesday, February 1, 2011

Facebook leads social networking space as Twitter growth skyrockets - Sacramento Business Journal:

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According to the new report, Facebook users logged 13.9 billionb minutes on the sitein April, makiny it the most popular social networking site on the Web. was the second most popular socia l networking site with aboug 5 billion minutes logged in Twitter logged roughly 300milliobn minutes, and LinkedIn about 202 According to the Nielsen study, total minutes spenyt on social networking sites has increased 83 percent Twitter had far-and-away the fastesr growth over the past year -- with about 37-timeds more minutes spent on the site in Apri 2009, compared to April of last year.
Faceboojk also posted rapid growth, with a seven-fold increase over last “We have seen some major growtg in Facebook during thepast year, and a subsequenft decline in MySpace. Twitter has come on the scene in an explosivw way perhaps changing the outlook for theentird space,” said Jon Gibs, Nielsenm vice president, online media and agenchy insights. “The one thing that is clear abou social networking is that regardless of how fast a site is growingh or how bigit is, it can quickly fall out of favor with consumers.” Whilw Facebook has become the top dog in the sociapl networking space, MySpace is the leader in online video. With 121 million vide o streams, MySpace.
com was the No. 1 social networkingf destination when ranked by streams and tota minutes spentviewing video. MySpace visitors spentr 384 million minutes viewing video onthe site, with an averagwe of 38.8 minutes per In comparison, Facebook visitors spentg only 114 million minutes viewinh video in April, with an average of 11.2 minuted per video viewer. The Nielse n Co. is a global information and mediw company specializing in consumer television and othermedia measurement.

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